Job Order: 5307
Staff Representative: Tim Jadwin
Position: Copywriter
Location: Massachusetts
Company Summary:
Pharmaceutical advertising company with specialization in Medical Devices.
Description:
Broad Function:
A seasoned writer who brings ingenuity to the creative team.
Key Responsibilities:
- Works with art director to conceive and execute concepts (for advertising, sales materials, multimedia, etc.) that are creative and consistent with strategy.
- Presents work with knowledge and flair; defends work with logic, creativity and (appropriate) passion.
- Takes an active interest in clients’ market and develops a sound knowledge of clients’ product and target audiences.
- Demonstrates the ability to review existing materials, gather appropriate in-house resources, and identify further research needs to begin a project. Works with account team to understand and develop solid strategies for client initiatives.
- Writes in a range of voices and styles as appropriate for different clients and mediums.
- Employs creativity in phrasing, word choice, structure, analogy and metaphor.
- Follows through on original concepts with clear, concise and convincing copy that is both grammatically and materially sound.
- Assists account team in determining time budgets for projects. Delivers work within allotted times and on budget.
- Offers well-reasoned and thoughtful critiques of other’s work. Incorporates ideas and makes revisions in response to the well-reasoned criticisms of other team members and clients.
- Provides both formal and informal direction and support for junior creatives.
- Prepares comprehensive and appropriate questions for account team, clients, and related interviews. Leverages interview opportunities by asking pointed follow-up questions and probing on unexpected answers and directions.
- Maintains responsibility for project through proofing, reviewing and signing off on all revisions and production phases.
- Adheres to agency standards regarding copy format; the naming, transferring and treatment of electronic files; revisions and proofreading.
