Job Order: 5704
Staff Representative: Tim Jadwin
Position: Managed Care Strategist
Location: New York
Company Summary:
A full-service advertising agency specializing in the health-care industry. They provide a wide range of marketing, educational, media, and creative services directed at healthcare professionals, providers, business-to-business targets, and consumers.
Description:
Our client’s Managed Markets group partners with all the brand teams in the agency working across all the customers (the pharma companies, sales force, docs, pharmacy benefits, employer groups, members, etc). The Managed Markets group at our client, a large pharmaceutical advertising agency, is fully integrated into the entire agency; the Account Execs and Creatives that work in this group are aligned with specific brands, so their network in the agency is large. There are 20+ employees that work exclusively in the Managed Markets group each working on different brands/clients so they can share ideas and brainstorm with each other and they are equally a part of the brand teams they are assigned to so they work on a daily basis with the Account Execs and Creatives on the professional product teams in the agency as well as the clients.
As the managed markets group has grown they are now putting in place a leadership team for Managed Markets that will have 3 components, 2 are already in place. This person will have responsibilities across all the brand teams. This person will fill a role similar to our Medical Directors, this is the content person that will assist all of the creatives and acct execs with the big thinking in managed markets. On the brand level, there will still be copy, art, acct exec working together but we feel that at the senior level in this group, the content person is an important addition.
Internal Educator/Resource and Client Responsibilities
- Answer medical and scientific agency questions
- Research literature and other relevant sources to answer agency questions
- Provide presentations to the agency to expand knowledge on disease states and products
- Review clinical literature for new information for agency products and share with appropriate teams
- Review press releases for new information for agency products and share with appropriate teams
- Attend scientific and clinical meetings to obtain competitive intelligence
- Analyze clinical trial data for agency personnel
- Provide regular (quarterly, or each POA) updates to our client’s staff regarding the latest developments in
- therapeutic categories where our client does business
- Keep on top of industry trends and ensure appropriate team members are informed as well
- Function as a medical strategist in agency brainstorming activities
- Assess new market opportunities for current and pipeline products
- Participate as medical/scientific representative in strategy sessions
- Create, assist in development, or review market research documents (product description, physician screener, interview guide)
- Maintain a working knowledge of strategic direction across multiple products within the agency
- Provide medical/scientific assessment for new business pitches when requested
- Present medical/scientific section at new business pitches when requested
- Act as a scientific sounding board for product positioning and strategies
- Identify national and global opinion leaders
- Interview national and global opinion leaders
- Act as a liaison between the agency and key consultants/opinion leaders
